BTS has added another historic milestone to their already crowded trophy case.
On June 28 local time, Billboard confirmed that "ARIRANG" — BTS's latest studio album — remained at No. 10 on the Billboard 200, the chart that ranks the most popular albums in the United States across all genres. That holding position marks the album's 12th non-consecutive week in the top 10, making it the first album by a Korean artist ever to reach that mark.
According to Luminate (formerly Nielsen Music), "ARIRANG" earned 33,000 equivalent album units during the tracking week ending June 25. The album has now logged 14 consecutive weeks on the chart overall, with the majority of that time spent inside the top 10.
The scale of the achievement
To put this in perspective: the Billboard 200 top 10 is dominated by the biggest names in global pop — Taylor Swift, Morgan Wallen, SZA, and similar heavyweights. For a Korean-language album to hold its ground in that company for three consecutive months is unprecedented. Previous records by Korean artists in the top 10 were impressive, but this stretches the ceiling significantly further.
"ARIRANG" was released earlier this year and was immediately met with both critical and commercial success. The album draws its name from the traditional Korean folk song, weaving together a mix of genres that span hip-hop, pop, rock, and R&B. It's been praised for its thematic depth and the way it bridges Korean cultural elements with the global pop landscape BTS now inhabits.
What 12 weeks in the top 10 means
Sustained chart performance at this level reflects more than just a strong fanbase — it points to consistent streaming, steady physical sales, and a listening audience that extends well beyond the group's dedicated fandom. The Billboard 200 tracks pure consumption (streaming, album sales, track-equivalent albums), and staying in the top 10 for 12 weeks means "ARIRANG" has genuinely permeated the American listening market.
There's also the compounding effect. Every week the chart position is reported generates fresh media coverage, which in turn drives new streams and new listeners. At this point, "ARIRANG" has built its own momentum independent of the initial release push.
What's next
BTS members have been rotating through their individual projects and military service commitments, which makes the sustained performance of "ARIRANG" even more striking. The album is doing what most group projects can only dream of — and it's doing it during a period where the members haven't been performing together on stage. That's a testament to both the quality of the album and the longevity of the audience BTS has built over the past decade.
Congratulations to BTS on yet another record-breaking achievement.
