Ahead of the September 28 release of their highly anticipated second EP album, CRASH, THEBLACKLABEL's breakout co-ed group ALLDAY PROJECT caught fans completely off-guard today by dropping the surprise music video for "TALK." The pre-release single provides the thrilling first glimpse into their upcoming chapter, signaling a darker, more commanding evolution for the quintet.
An Industrial Hip-Hop Statement
"TALK" hits with unmistakable swagger and raw power. An industrial hip-hop banger driven by gritty, menacing basslines, razor-sharp flows, layered choruses, and an instantly infectious hook, the track builds tension through contrasting textures and a relentless beat that never lets up.
Rather than dodging scrutiny, the song confronts the many competing perspectives and expectations surrounding ALLDAY PROJECT head-on. It's a defiant, uncompromising declaration of artistic independence that firmly establishes the tone for the group's bold new CRASH era.
Cinematic Visuals and a Darker Edge
The accompanying music video matches the track's sonic intensity frame for frame. Boasting high-octane cinematic production, shadowy aesthetics, and striking art direction, the visual showcases a fiercer, more dominant presence from all five members—ANNIE, TARZZAN, BAILEY, WOOCHAN, and YOUNGSEO.
Where their self-titled debut EP radiated vibrant club energy and kinetic bounce, "TALK" reveals an assertive edge that feels earned. The contrast underscores just how seamlessly the group navigates complex genres while preserving the unmistakable chemistry that makes them one of K-pop's standout acts.
Building on Global Momentum
Since bursting onto the scene with their explosive debut single "FAMOUS," ALLDAY PROJECT has maintained an impressive upward trajectory. "FAMOUS" achieved immediate international acclaim, soaring to No. 1 on YouTube's worldwide Trending Music Videos chart, sweeping major Korean real-time music charts, and landing at No. 43 on the Billboard Global 200.
Building on that breakthrough momentum, the group released their self-titled inaugural EP ALLDAY PROJECT last December, anchored by the liquid drum & bass anthem "ONE MORE TIME" and the jersey club title track "LOOK AT ME." Across six genre-spanning tracks, the release demonstrated the members' multifaceted musicianship and songwriting prowess, setting the stage for the artistic leap embodied by CRASH.
Defying Conventions at THEBLACKLABEL
As the first co-ed ensemble launched under TEDDY's powerhouse agency THEBLACKLABEL—home to world-renowned artists such as TAEYANG, JEON SOMI, ROSÉ, MEOVV, and Vince—ALLDAY PROJECT unites five distinct creative forces spanning rap, vocal prowess, choreography, and fashion design.
True to their reputation, the group continues to write, choreograph, and shape their own creative output, pushing boundaries with an identity entirely their own. By defying traditional K-pop molds and refusing to be confined by genre boundaries, ALLDAY PROJECT enters the CRASH era poised to redefine what a modern collective can achieve.
